Google: There Is No Objective Way To Count Links

Jul 26, 2022 - 7:51 am 3 by
Filed Under Link Building

Google Counting Links

Google's John Mueller reiterated something he said before, he said on Twitter "there is no objective way to count links." He said this in 2019 when he said, "counting links on the web correctly is technically impossible, and everyone just makes different approximations & assumptions."

John later added saying, "don't focus on the number of links any particular tool shows -- there is no "correct" way to count links, interpretations vary wildly." "Think of links as a way that people can reach your site, not as a metric of its own. The number of links any tool shows is not a ranking factor," he added.

Here is that new tweet where he said this:

He then posted this:

The late Russ Jones in 2019 echoed John's statement and if you remember, Russ ran a lot of Moz's tools around counting links (I am simplifying plying what he did).

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 27, 2024

May 27, 2024 - 10:00 am

In Face Of AI Overview Backlash, Google Updates Docs With How To Show Web Only Results & How To Give Feedback

May 27, 2024 - 7:51 am
Google Search Engine Optimization

Google's John Mueller Blasts The Concept Of Toxic Links, Again

May 27, 2024 - 7:41 am
Google Search Engine Optimization

Some Reporting Fewer Links Reported In Google Search Console

May 27, 2024 - 7:31 am

Google Images "See Exact Matches" Helps You Find Who Stole Your Images

May 27, 2024 - 7:21 am

Google Mobile Tests Large Blue Visit Button On Search Results

May 27, 2024 - 7:11 am
Previous Story: Google Ads Automatically Will Switch Some Conversion Actions To Data Driven Attribution