When Does Google Trigger a News Snippet?

Jun 10, 2011 • 8:22 am | comments (1) by | Filed Under Google Search Engine Optimization

A month ago, Google quietly released a new feature that shows article headlines within the search results snippet of major news sites. The first site to report this was Google Operating System. I do not believe Google ever officially announced the feature.

You can trigger it yourself by searching for [news] or popular news sites by name.

Google News Snippet

It comes up for these also:

Google News Snippet

But why not show up for popular blogs like ours?

Google News Snippet Missing

I am not sure - it seems to currently only work for very popular news sites.

Tedster guesses it is based off "at least in part by how many times a navigational search shows up in Google News search."

Forum discussion at WebmasterWorld.

Previous story: 2011 Search Ranking Factors Released By SEOmoz
Ninja Banner
blog comments powered by Disqus