When Does Google Trigger a News Snippet?

Jun 10, 2011 - 8:22 am 1 by

A month ago, Google quietly released a new feature that shows article headlines within the search results snippet of major news sites. The first site to report this was Google Operating System. I do not believe Google ever officially announced the feature.

You can trigger it yourself by searching for [news] or popular news sites by name.

Google News Snippet

It comes up for these also:

Google News Snippet

But why not show up for popular blogs like ours?

Google News Snippet Missing

I am not sure - it seems to currently only work for very popular news sites.

Tedster guesses it is based off "at least in part by how many times a navigational search shows up in Google News search."

Forum discussion at WebmasterWorld.


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