Google My Business Crowd Attributes For LGBTQ+ Friendly & Transgender Safespace

Oct 22, 2021 - 7:31 am 1 by
Filed Under Google Maps

Google Pride Store Front

Google My Business seems to have added a new business attribute named "crowd." In this, you can mark you business as being LGBTQ+ friendly and a transgender safespace.

We covered that Google showed the LGBTQ+ friendly on some businesses back in 2020 but Google added labels like this in 2018 but honestly, I have never seen this "crowd" attribute in my business profile in Google My Business and most of us have not.

Here is what I see under the info section after you edit your attributes:

Google My Business Crowd Attribute

Here is what it might look like if you check them off, as we covered in 2020:

Google Business Labels Desktop 1598900580

Andrew Bullimore spotted this and posted it on Twitter and Claire Carlile noted she didn't see all of this before either:

I am not the only one who thinks the "crowd" section is new:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 30, 2025

Jun 30, 2025 - 10:00 am
Google Search Engine Optimization

Google Supports Fewer Structured Data, Not More Like Promised

Jun 30, 2025 - 7:51 am
Bing Ads

Microsoft Removed Over One Billion Ads & 475,000 Advertiser Accounts

Jun 30, 2025 - 7:41 am
Google

Google Tests AI Mode In Chrome Search Bar (Desktop & Android)

Jun 30, 2025 - 7:31 am
Google

PSA: Fan Out Queries Are Not In Google Search Console

Jun 30, 2025 - 7:21 am
Google Ads

New Google Ads Broad Match Experiments Testing

Jun 30, 2025 - 7:11 am
Previous Story: Google: Sometimes Black Hat SEO Works & You Don't Get Caught But...