Google Moves Ved Parameter In Search Results

Feb 27, 2019 - 8:21 am 1 by
Filed Under Google

Google Code

Eagle eye Dave Davies spotted that Google has moved the ved parameter that has been in the source code of the Google search results since at least 2013 from the href link section of the code. It is unclear why Google moved it but Google does change things often, so I am not sure we can speculate why it was changed.

Here is Dave's screen shot of what changed:

click for full size

What is the ved parameter? Kevin Jones explained When you click on any of the links in Google’s search results, the URL (address) of the link contains a “ved” parameter. This “ved” code contains information about the link that you clicked on, so Google can get a better picture of how you use their site. When a user comes to your website (through Google’s search results), the ved code is (usually) also passed to you - in the referer HTTP header. By decoding it, you can get extra insights into how visitors come to your site.

John Mueller from Google did respond to the question but it doesn't seem he knows why it changed either:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Posts Safe Search FAQs

Jun 21, 2024 - 7:31 am
Google

Google Tests Floating Search Bar In Google Discover

Jun 21, 2024 - 7:21 am
Google Ads

Local Service Ads Coming To Google Maps On iOS

Jun 21, 2024 - 7:11 am
Google

Google Search Bug: Not Indexing or Serving New Content

Jun 20, 2024 - 6:56 pm
Search Forum Recap

Daily Search Forum Recap: June 20, 2024

Jun 20, 2024 - 10:00 am
Google Search Engine Optimization

Google Warns On Using JavaScript For Structured Data

Jun 20, 2024 - 7:51 am
Previous Story: Google SEO: American English vs British English vs Australian English