Google: Mobile Internal Link Structure Doesn't Have To Be The Same

Jan 3, 2018 - 7:41 am 1 by

Google Beach

Google said back in June that when thinking about the mobile first index that you should try your best to make your mobile pages equivalent to your desktop pages. Yes, it makes sense, if you do not want to see substantial changes to your rankings in Google when you are flipped over to the mobile first index then keeping things the same is your best bet.

As Google rolls this out to more and more sites, more and more are concerned about the consequences around this roll out.

But John Mueller said on Twitter yesterday that your mobile internal linking structure does not have to be exactly equivalent but it should be crawlable. I guess he means, it is best if it is equivalent but if you can't make that happen, make sure it is at least crawlable?

Here are the tweets:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 15, 2025

May 15, 2025 - 10:00 am
Google

Google Rethinking Search Stack From Ground Up With LLMs

May 15, 2025 - 7:51 am
Google Search Engine Optimization

Google Doc: Link Position & Click Bias Ranking Bias Adjustment

May 15, 2025 - 7:41 am
Google Ads

Google Ads New "Ads Funded By" Details

May 15, 2025 - 7:31 am
Google Ads

Google Ads Device Targeting Controls For Performance Max Campaigns

May 15, 2025 - 7:21 am
Google

Google Search Tests Vertical Search Labels In Autocomplete

May 15, 2025 - 7:11 am
Previous Story: Google: GoogleBot Doesn't Make Up URLs To Crawl & Index