Google: Make Your Mobile & Desktop Pages Equivalent

Jun 20, 2017 - 8:04 am 12 by

Google Glass Ochem Dof2

So after Google suggested you should do your m-dot migration to responsive before the mobile first index, SEOs had some questions. They wanted more information on when this mobile-first index was launching because it is a big job to do this m-dot transfers.

John said on Twitter, no timeline but you should do the migration anyway. Why? John said "the mobile pages should be fully equivalent in content & functionality regardless of indexing." Adding that if that is not the case now, then you will be fixing something. "Why wait to fix that," he added.

Well, some people would not call that a "fix" but less and more focused content and features on mobile is designed for better user experience.

SEOs also blasted back that while moving one site from m-dot to responsive is technically easy but massive enterprises that have 350 CMSs all with their own quirks, that is not easy. So prioritizing here is important and timelines are also important.

Here are some of those tweets:

Fair point.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 30, 2025

Jun 30, 2025 - 10:00 am
Google Search Engine Optimization

Google Supports Fewer Structured Data, Not More Like Promised

Jun 30, 2025 - 7:51 am
Bing Ads

Microsoft Removed Over One Billion Ads & 475,000 Advertiser Accounts

Jun 30, 2025 - 7:41 am
Google

Google Tests AI Mode In Chrome Search Bar (Desktop & Android)

Jun 30, 2025 - 7:31 am
Google

PSA: Fan Out Queries Are Not In Google Search Console

Jun 30, 2025 - 7:21 am
Google Ads

New Google Ads Broad Match Experiments Testing

Jun 30, 2025 - 7:11 am
Previous Story: Google Officially Launches Job Postings Schema For Job Search Inclusion