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Google announced they are expanding the "For You tab" in the Google search app to iOS devices and over 130 countries. Specifically adding For You to over 40 countries on iOS and 130+ new countries on Android. I am not sure why iOS has fewer than Android.
Google said The For You tab is designed to be a constant source of inspiration tailored to your tastes and preferences. Simply follow neighborhoods or places you’re interested in to get updates and recommendations—everything from recent news about an opening or pop up, a new menu item, and even restaurant suggestions based on what you’re likely to enjoy. If you’re making a trip this holiday season, the For You tab can help you get a jump start on travel planning even before you take off.
If I ever wandered around aimlessly with nothing to do, maybe I'd use it?
Forum discussion at WebmasterWorld.
