Google: Title Tags Longer Than What Is Displayed Has SEO Benefit

Feb 24, 2021 - 7:51 am 13 by

Google Title Tags

Gary Illyes from Google said in last night's Google Central Live event that there is a benefit, I assume an SEO benefit, to having title tags longer than what is displayed in the search. He later added that you should keep the title tag "precise" to the topic of the page and do not worry how long it is or if it is too long.

The specific question was asked at 1:25:05, "Is there value in having title tags that are longer than the displayable text in the search snippets?" Gary said "yes."

Gary then went into more detail at 1:28:41 mark Gary said the length is "not a small number" like 160 or 220 characters long. He said if it is one sentence or so, you won't get a manual action.

So a title tag that is cut off in the search results, like the screenshot below, is fine and may benefit you if it matches on keywords:

click for full size

Now this should not be a huge surprise. Google has changed the display length of the title tag numerous times and always said the length does not matter. Google has said there is no fixed title tag length. The display of a snippet is not directly related to what Google uses for ranking purposes.

Here is the video embed at the start time:

Forum discussion at Twitter.

Update: Google made the video I embedded above as private. :-/ I suspect they will repost it later after they break it up into segments.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Google Lets Agencies Dismiss Some Partner Program Recommendations