Google: Title Tags Longer Than What Is Displayed Has SEO Benefit

Feb 24, 2021 - 7:51 am 13 by

Google Title Tags

Gary Illyes from Google said in last night's Google Central Live event that there is a benefit, I assume an SEO benefit, to having title tags longer than what is displayed in the search. He later added that you should keep the title tag "precise" to the topic of the page and do not worry how long it is or if it is too long.

The specific question was asked at 1:25:05, "Is there value in having title tags that are longer than the displayable text in the search snippets?" Gary said "yes."

Gary then went into more detail at 1:28:41 mark Gary said the length is "not a small number" like 160 or 220 characters long. He said if it is one sentence or so, you won't get a manual action.

So a title tag that is cut off in the search results, like the screenshot below, is fine and may benefit you if it matches on keywords:

click for full size

Now this should not be a huge surprise. Google has changed the display length of the title tag numerous times and always said the length does not matter. Google has said there is no fixed title tag length. The display of a snippet is not directly related to what Google uses for ranking purposes.

Here is the video embed at the start time:

Forum discussion at Twitter.

Update: Google made the video I embedded above as private. :-/ I suspect they will repost it later after they break it up into segments.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 29, 2024

May 29, 2024 - 10:00 am

Google Discover Feed Not Loading For Some Searchers

May 29, 2024 - 7:51 am
Google Maps

Google Business Profile Call History & Chat Going Away

May 29, 2024 - 7:41 am
Google Search Engine Optimization

Google Search Working To Surface Site When Site Name Is Referenced In Query

May 29, 2024 - 7:31 am

Two Conflicting Google AI Overview CTR Studies

May 29, 2024 - 7:21 am
Google Maps

Google Business Profiles Shows Product Rejection Details

May 29, 2024 - 7:11 am
Previous Story: Google Lets Agencies Dismiss Some Partner Program Recommendations