Google Shortens Title Length In Search By ~5 Characters On Average

Sep 16, 2019 - 8:24 am 10 by
Filed Under Google

Google Tip Toes

The folks at RankRanger are showing data that on average, the title snippet length shown in the Google desktop search results have gone down from 55.3 characters to 50.9 characters on average.

Of course, Google title length is purely dynamic and can show at different lengths based on tons of factors. But on average, it seems the average length of the title has dropped by almost five-characters.

Mordy Oberstein from RankRanger posted about this on Twitter and here is an updated chart from their tracking tool:

click for full size

Just to be clear, Google doesn't really like talking about the length of its snippets. So we won't be asking them about this change. It won't go anywhere.

In short, you can use whatever title tag or meta description length you want still. Rankings won't differ with this change. But your click through rate might.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 25, 2026

Jun 25, 2026 - 10:00 am
Google Search Engine Optimization

Google's Deep Dive On Google Search Generative AI Controls

Jun 25, 2026 - 7:51 am
Google

Google AI Overviews Tests Button To Go To Only Web Results

Jun 25, 2026 - 7:41 am
Google Ads

Google Ads API Version 24.2 Now Available

Jun 25, 2026 - 7:31 am
Google Search Engine Optimization

Google: When AI Performance Reports Count Impressions

Jun 25, 2026 - 7:21 am
Google

Google AI Mode Ask Anything Box With Autocomplete

Jun 25, 2026 - 7:11 am
 
Previous Story: B.B. King, The King Of Blues, Google Doodle