Google Tests Local Services Ads Without Attorney Photos

Oct 4, 2024 - 7:31 am 0 by
Filed Under Google Ads

Photo Law Conference Room

Google is reportedly testing showing Local Service Ads (LSAs) without a photo of an attorney or attornies. Instead, Google can show a photo from its business profile or law firm and not of its attorneys.

This was spotted by Anthony Higman, who follows LSAs closer than anyone else I know. He wrote on X, "Google testing non attorney headshot photos as the main photo on Local Services Ads profiles? They mentioned this last month but we were unsure of the meaning, but are now starting to see these roll out or be tested. Not sure how that photo is better than a headshot? but what do I know?"

I am able to replicate it, so here is a screenshot:

Google Local Services Ads Without Attorney Photos

As a reminder, back in March, Google asked LSA advertisers to upload photos and then said those photos can improve ad rank.

Forum discussion at X.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 3, 2025

Apr 3, 2025 - 10:00 am
Google Updates

Google April Post Core Update Ranking Volatility Heats Up

Apr 3, 2025 - 7:51 am
Google Ads

Google Ads Tests Show More Overlay To Load More Ads

Apr 3, 2025 - 7:41 am
Bing Search

Microsoft Bing Copilot Answers Serving Product Results

Apr 3, 2025 - 7:31 am
Google Maps

Google Maps Desktop Promoting Mobile App

Apr 3, 2025 - 7:21 am
Google Maps

Google AI Summaries Now In Local Knowledge Panels

Apr 3, 2025 - 7:11 am
Previous Story: Google Search From The Web Carousel Cards