Google Local Service Ads Within Local Pack Results

Nov 26, 2024 - 7:11 am 0 by
Filed Under Google Ads

Car Shop Google Map Pin

Google is testing showing Local Service Ads directly in the Google local pack. They are labeled as sponsored, but they can now show at the top of bottom of the local pack.

Len Raleigh spotted this change and posted some examples on X and then Anthony Higman also confirmed it is new and posted other examples on X. Anthony added that he "started seeing them for branded search with firms with multiple locations a couple of weeks back. But have NOT seen them on an unbranded search on the main map pack. Wild times."

Here is Len's screenshot:

Google Local Service Ads In Local Pack Results

When you click on it, you see this:

Google Local Service Ads In Local Pack Results2

In contrast, this is what I see for a similar query, with the LSA section above the local pack:

Google Local Pack Vs Local Listing Ads

Here is Anthony Higman's screenshot:

Google Local Service Ads In Local Pack Results3

This is a big deal for local packs, local SEO, and local ads.

Forum discussion at X.

 

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