Google Tests Local Panel Ads Again, But With No Opt Out

Jul 3, 2020 - 7:41 am 0 by
Filed Under Google Maps

Google Local Map Ads

Over the past few days Tim Capper has been noticing ads back in the local knowledge panels again. I personally was unable to replicate, but now I can here and there. Greg Sterling confirmed with Google that this is a new "pilot program" they are running again.

Yes, again, they did this in 2017 and since then, has run it on and off. And now it is back.

Tim posted some examples of these on Twitter:

Google Local Panel Ads

Here are more examples:

The crazy thing is that a competitor can run ads on your knowledge panel. So if someone specifically searches for your brand name, a competitors ad can show right above your business address, hours of operation and phone number.

Tim said "the business has NO knowledge that these are running!" He said with some of these ads, it can end up costing the business dearly. He said "the business has to pay 15% commission on the order total to the 3rd party. Typical markup for food is 35%. After paying the 15%, the business typically keeps the lights on, without covering any other costs."

He goes on:

The business, who has no knowledge of this, and then finds out, can go to the ad provider or platform and ask for removal. We've talked about that over here.

So you cannot tell Google you do not want these to show on your Google My Business profile. You must go to all the third-party vendors and ask them to remove it, only if you see it showing up. Will you see it show up? Probably not, since it is a pilot program now. But some of your customers may see it.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 16, 2024

Apr 16, 2024 - 4:00 pm
Google Search Engine Optimization

Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

Apr 16, 2024 - 7:51 am

Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Apr 16, 2024 - 7:41 am
Google Ads

Google Ads "Similar Product" Carousel

Apr 16, 2024 - 7:31 am
Google Search Engine Optimization

Clarification: Google Search Supports Images Referenced From src Attribute

Apr 16, 2024 - 7:21 am
Google AdSense

Google AdSense New Ad Intents Formats - Links & Anchors In Content

Apr 16, 2024 - 7:11 am
Previous Story: Google Maps Tests Local Listing Carousel In Footer