Google Local Pack Deals Label

Google is testing a new ad label in the local pack, not the ones we covered two day ago with ads coming to local pack but an ad label that says "deal" in a green label next to the hotel listings in the Google local pack.

Here is a screen shot from Dave DiGregorio on Twitter:

It clearly looks like this is some sort of ad and using "deal" in the green ad label makes it look very paid.

I personally cannot replicate it.

Forum discussion at Twitter.

Update: Ten years later:

New feature in Google Sponsored Hotels 👀

Google is now displaying a green “Deal” CTA directly on hotel images in the Sponsored Hotels carousel.

Spotted today for “hoteles en playa de palma” in Spain. pic.twitter.com/O04j560dvt

— Lluc B. Penycate Ⓐ (@Lluc_SEO) September 14, 2026