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Google seems to be rolling out a new feature for the local knowledge panel named "inside this place." Sergey Alakov posted on Twitter about it and it shows under the local Q&A box for some local businesses.
It shows inside photos of the business and then also lets searchers to add their own photos with a camera icon with a plus sign.
Here is a screen shot from Sergey:
This is not available for many locations but you can trigger it on a nice set of them.
Forum discussion at Twitter.
Update: Here is an updated design for this:
🆕 Google now displays photos of the interior of businesses / shop's on their Google business profile under the label "Inside this place."
— keyur shah | SEO (@Keyurshah3535) January 11, 2023
CC @rustybrick pic.twitter.com/cSCwEyMKtm
