Google Embedding Links In Featured Snippets Again

Sep 13, 2021 - 7:21 am 0 by
Filed Under Google

Google Featuted Snippet Links Embed

It looks like Google is testing embedding links in featured snippets again. It is hard to find examples of this but Brodie Clark and a few others spotted some examples. We first reported on this last November and then saw it come back in January - and now again, in September we are seeing it again.

Here is the example Brodie spotted and posted on Twitter - I was able to replicate it.

Google Featuted Snippet Links Embeds

It seems like in this example for the search query [can you use a wii remote with a wii u] - I only see links in this featured snippet back to the original website featured in the snippet, i.e. Nintendo's site. The old examples from November 2020, Google has links to third party sites, not from the featured snippet's site. That caused a stir, as you can imagine.

Brodie said "Now only ever linking to either Wikipedia or an internal page with a single link embedded." I did not see this myself and I tried dozens of different featured snippets but I suspect Brodie is 100% correct here.

Update, here is an example with Wikipedia links:

Oh, Brodie just posted a heck of a lot more details on this over here.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Google Ads

Google Tests New Call & Location Extension Ad Format

Jun 14, 2024 - 7:21 am
Previous Story: Google: Site Quality Is Not About The Pages Missing From The Google Index