Are Link Attributes All About SEO? Check This Data From Google.

Jul 2, 2020 - 7:21 am 0 by
Filed Under Google


John Mueller of Google said on Twitter "people make all kinds of links, and we ignore a lot of links, but at their core, links are not about SEO anyway." He then shared a spreadsheet of the results of the link attributes from the HTTP Archive that he grabbed a while back.

John said based on the data he reviewed, "sites use a variety of attributes."

The spreadsheet is available over here and you can see the number of times someone used different link attributes.

It looks like the frequency of using the nofollow link attribute was 42% of the time, with 31.5% of the URLs listed having them. This is followed by bookmark at 15.4$ of the time with 9.7% of URLs with them. Tag was 14.2% of the time with 7% of the URLs with them.

Here are some pie charts:

click for full size

click for full size

When exactly this data was captured is unknown. :)


Here is more of the context on why this was shared:

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 21, 2024

Jun 21, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update, Volatility & Indexing Bug, AI Overviews Tracking & FAQs, Google Maps Exploit, Google Ads, AppleBot & More

Jun 21, 2024 - 8:01 am
Google Updates

Google June 2024 Spam Update Takes Target

Jun 21, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Images Go Missing? Might Be A Quality Issue.

Jun 21, 2024 - 7:41 am

Google Posts Safe Search FAQs

Jun 21, 2024 - 7:31 am

Google Tests Floating Search Bar In Google Discover

Jun 21, 2024 - 7:21 am
Previous Story: Google: CLS Is Measured Through The Entire Lifecycle Of The Page