Google Expands "More Results" Button To Remove Paginated Search Results

Apr 9, 2018 • 8:44 am | comments (16) by twitter Google+ | Filed Under Google Search Engine
 

As I covered last night at Search Engine Land, Google has officially expanded the more results button test, which lets a searcher click on "more results" to dynamically load more results in the search results, without having to technically click the next button and go to page two.

I personally can see the test, prior when we spotted people noticing this test was a few weeks ago and also in July 2017 and December 2017.

Here is what the more results button looks like:

Here is a GIF of it in action:

Danny Sullivan from Google confirmed on Twitter that this test has been expanded to more users. It is only being tested on mobile according to Danny Sullivan.

I guess the early tests warrant Google expanding this test more widely.

Forum discussion at Twitter.

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