Google Keyword Planner Tool Bug

Jul 26, 2013 • 8:34 am | comments (7) by | Filed Under Google Ads (AdWords)

Google AdWords Keyword ToolAs you know, Google's keyword planner tool is going to overtake the keyword research tool and advertisers are getting accustomed to the new tool.

One savvy and detailed advertiser noticed a bug with the new keyword planner tool that happens with using the broad match modifier. It seems the estimates simply do not work when a broad match modifier is placed into the tool.

Adrian B. an AdWords consultant from Romania, shared the issue. Notice the difference in the estimates:

click for full size

click for full size

You see the values are way off between the screens?

Adrian asked, "But why is the Avg. CPC price higher than BMM in the previous screen when the previous print-screen shows normal behavior for avg cpc?"

Google's Juliana, an AdWords representative, confirmed this is a bug but gave no time for a fix. Juliana wrote:

I was able to verify this is a known technical issue we have identified with the keyword planner. Right now, we don't have an estimated resolution time; however, we are working on having this resolved.

Forum discussion at Google AdWords Help.

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