Google Keyword Planner Removes Valuable Data For Potential Advertisers

Aug 15, 2016 - 8:10 am 69 by
Filed Under Google Ads

Wrenches2 AdWords Google 640

Remember last Tuesday we reported that Google Keyword Planner Showing Data Ranges For Advertisers Without Campaigns - in short, they were showing less traffic estimate data to some advertisers. I was hoping it was a bug, but it was not.

Google said late on Friday, which is what they normally do when they want a bad thing to kind of go away, that this is not a bug but a change to "ensure that AdWords advertisers are able to get the data they need to optimize their accounts." Love the spin, right?

Elizabeth from Google posted this in the Google AdWords Help forums. She said there is an update to the keyword planner tool.

First she said "previous technical issues affecting the Keyword Planner tool are now resolved." That line is specifically aimed to confuse AdWords advertisers on this topic. She is referring to the previous bug removing access. So after the backlash there, they decided to throttle advertisers who signed up for Google AdWords but is not spending enough money with Google.

She said "advertisers with lower monthly spend may see a limited data view in the Keyword Planner. For example, you may see values such as 0, 1-100, 100-1K, 1K-10K, 10K-100K, 100K-1M, 1M+ in the average monthly searches column. In addition, other advertisers may trigger the limited data view by reaching a limit on the number of searches for search volume data (specifically, requests to our API)."

Again, how useful is this chart:

click for full size

Compare that to this:

click for full size

Again, Google said "these changes will ensure that AdWords advertisers are able to get the data they need to optimize their accounts."

Everyone Google said that to wants to know how that is the case? Google has not responded to those questions.

Forum discussion at Google AdWords Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Blog Administration

Programming Note: Offline For Passover

Apr 22, 2024 - 4:05 pm
Search Forum Recap

Daily Search Forum Recap: April 22, 2024

Apr 22, 2024 - 4:00 pm
Google Search Engine Optimization

Google: We Need Very Few Links To Rank Pages; Links Are Less Important

Apr 22, 2024 - 7:51 am
Google

Google Tests Discussion and Forums Questions With Answers Box

Apr 22, 2024 - 7:41 am
Google Search Engine Optimization

Forbes Blocks Its Coupon Directory Before Google Enforces The Site Reputation Abuse Policy

Apr 22, 2024 - 7:31 am
Google Maps

Google Tests Posts Button In Local Listing Business Profile

Apr 22, 2024 - 7:21 am
Previous Story: Google AdWords Quality Scores Reports To Show Null Values