Google: Changing IP Addresses A Non-Issue But Can Impact Crawl Rates

Sep 3, 2021 - 7:41 am 1 — by

Google Search Ip Change Seo

Google's John Mueller said that when you change your sites IP address, maybe because you are moving to a new server, it would be mostly a "non-issue" for ranking and SEO purposes. But it can have a temporary impact on your crawl rate as Google learns how much it can crawl the new server.

The question was asked on Reddit that said "Will we lose our Google rankings if we move our domain to a new IP?"

John Mueller said "It's fine. No worries." He said "at most you might see a temporary change in crawling rate (as Google's systems figure out how quickly the new server can be crawled), but otherwise it's a non-issue."

He did add this joke "Just don't move it to the 192.168.x.x range :-)"

Sometimes, but rarely, does your IP address change on your existing server. If that happens, I suspect Google thinks it is a new server and is a bit more careful crawling until it figures out how much stress it can put on the server.

Forum discussion at Reddit.

Update: Same messaging in 2021:

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Reveals The UGC Fresh Data Program

Oct 8, 2026 - 11:15 am
Search Forum Recap

Daily Search Forum Recap: October 8, 2026

Oct 8, 2026 - 10:00 am
Google Search Engine Optimization

Google Search Issuing More Google Manual Action Penalties?

Oct 8, 2026 - 7:51 am
Google Ads

Google Local Service Ads Expands How Leads Work Information

Oct 8, 2026 - 7:41 am
Google Ads

Google Merchant Center May Disapprove Products That Change Frequently

Oct 8, 2026 - 7:31 am
Google Ads

Google Ads AI Max Columns: Brand Inclusion, Commission, Locations Of Interest & Optimized Targeting

Oct 8, 2026 - 7:21 am
Previous Story: Google Page Experience Update Fully Live In Search & Top Stories