Google: Invalid Schema Markup Doesn't Hurt You

May 12, 2023 - 7:41 am 0 by

Google Data Flow

Gary Illyes from Google said that having invalid schema markup does not hurt your rankings or your site. He said the worse case, if Google cannot parse the markup, it won't use it.

Gary said this at the 10:56 mark into the SEO office hours video.

Gary was asked, "Can it hurt to have schema markup on a page that is invalid? (e.g. product markup without offer / review / aggregateRating)"

Gary responded, "Short answer is no. The long answer is also no, because if we can't parse it, we just won't use it. That might mean that you'll miss out on some search features like rich attributes under your snippets though."

So your click-through rate might suffer by not having those eye-catching rich results in the search results. But otherwise, rankings and other placements should not be impacted by having invalid schema markup.

Here is the video embed so you can watch it yourself:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Posts First New Feature Announcement In Two Months - PMax Updates

May 1, 2024 - 7:51 am
Google

Googling "Flag GIF" Leads To Nazi Flags In Google Search

May 1, 2024 - 7:41 am
Bing SEO

Bing Webmaster Tools Notifications & Insights Bug Fixed

May 1, 2024 - 7:31 am
Google

Google SGE AI Overviews Has A New Title - AI Answer

May 1, 2024 - 7:21 am
Google Search Engine Optimization

Most SEOs Did Not Send Feedback To Google On The March 2024 Core Update

May 1, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 30, 2024

Apr 30, 2024 - 4:00 pm
Previous Story: Google Bard Drops Waitlist & Gains Search, Maps, Lens & More Features