Google: Invalid Schema Markup Doesn't Hurt You

May 12, 2023 - 7:41 am 0 by

Google Data Flow

Gary Illyes from Google said that having invalid schema markup does not hurt your rankings or your site. He said the worse case, if Google cannot parse the markup, it won't use it.

Gary said this at the 10:56 mark into the SEO office hours video.

Gary was asked, "Can it hurt to have schema markup on a page that is invalid? (e.g. product markup without offer / review / aggregateRating)"

Gary responded, "Short answer is no. The long answer is also no, because if we can't parse it, we just won't use it. That might mean that you'll miss out on some search features like rich attributes under your snippets though."

So your click-through rate might suffer by not having those eye-catching rich results in the search results. But otherwise, rankings and other placements should not be impacted by having invalid schema markup.

Here is the video embed so you can watch it yourself:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Bing Search

Bing Tests Sitelinks With Light Gray Underlines

Jul 18, 2025 - 7:11 am
Previous Story: Google Bard Drops Waitlist & Gains Search, Maps, Lens & More Features