Google: International SEO, CDN Location Does Not Matter

Apr 6, 2023 - 7:11 am 3 by

Google Robot Beach

Google's John Mueller said when it comes to international SEO and multilingual sites, the CDN's location does not really matter for SEO.

He said on Mastodon, "When it comes to SEO, that doesn't matter." This was based on him being asked the following question:

For a multilingual site with different local target audiences and .com gTLD being the only option:

Beside hreflang for each locale, what CDN would you recommend?

1. DNS-based load balancing (closest PoP ip from user)

2. Anycast (same ip regardless user location)

So it doesn't really matter where the CDN is located or appears to be located, Google does not care about that anymore.

Ten years ago, Google said the server location for international SEO is almost irrelevant, so I guess that has not changed.

Here is a screenshot of the conversation:

click for full size

Forum discussion at Mastodon.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 13, 2025

Jun 13, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google AI Mode Search, Apple Intelligence Updates, Google Live Search, AI Content, SEO & Google Ads

Jun 13, 2025 - 8:01 am
Google

Google Is Now Rolling Out AI Mode In The US

Jun 13, 2025 - 7:51 am
Google Search Engine Optimization

Google Drops Support For Seven Existing Structured Data Markups

Jun 13, 2025 - 7:41 am
Google Ads

Google Ads Shows Audience Size For Custom Segments

Jun 13, 2025 - 7:31 am
Google

Google Search Autocomplete With Back To All

Jun 13, 2025 - 7:21 am
Previous Story: Google Street View Car Crash Image