Google: International SEO, CDN Location Does Not Matter

Apr 6, 2023 - 7:11 am 3 — by

Google Robot Beach

Google's John Mueller said when it comes to international SEO and multilingual sites, the CDN's location does not really matter for SEO.

He said on Mastodon, "When it comes to SEO, that doesn't matter." This was based on him being asked the following question:

For a multilingual site with different local target audiences and .com gTLD being the only option:

Beside hreflang for each locale, what CDN would you recommend?

1. DNS-based load balancing (closest PoP ip from user)

2. Anycast (same ip regardless user location)

So it doesn't really matter where the CDN is located or appears to be located, Google does not care about that anymore.

Ten years ago, Google said the server location for international SEO is almost irrelevant, so I guess that has not changed.

Here is a screenshot of the conversation:

click for full size

Forum discussion at Mastodon.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 25, 2026

Sep 25, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google September 2026 Spam Update Is Here, Goodbye Discover Traffic, Multimodal Search Reporting & CrUX Ad Metrics In Page Experience

Sep 25, 2026 - 8:01 am
OpenAI

OpenAI Has Quality Raters, AI Trainers, & They Cheated With AI

Sep 25, 2026 - 7:51 am
Google Ads

Google LSAs Showing Google Business Profile Number, Not Google Ads Number

Sep 25, 2026 - 7:41 am
Bing Search

Bing Testing Editable Labels On Images

Sep 25, 2026 - 7:31 am
Google Ads

Google Ads Disables Editing Target ROAS While Promotion Mode Is Active

Sep 25, 2026 - 7:21 am
Previous Story: Google Street View Car Crash Image