Google: Human Written Content Doesn't Necessarily Make The Content Useful Or Helpful

Oct 28, 2022 - 7:51 am 4 by

Google Writing Content

Google's John Mueller said on Twitter that just because a piece of content is written by a human, it does not make that content necessarily helpful and good content. Having a human write content won't guarantee the content ranks well in Google Search.

John said, "Just because something is human-written doesn't make it helpful & good content." Instead, John suggested that you "focus on making things awesome, unique, compelling, that people recommend to friends - not just something that's technically ok."

Here are those tweets:

So can you have machines write your content? Well, John did not directly say yes or no:

How does one define helpful or good content?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data

Sep 2, 2025 - 5:50 pm
Search Forum Recap

Daily Search Forum Recap: September 2, 2025

Sep 2, 2025 - 10:00 am
Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
 
Previous Story: Old Google Page Speed Algorithms Are No Longer Used