Google: It's Fine To Link To HTTP URLS For SEO

Mar 4, 2020 - 8:21 am 1 by

Google Secure Https

Google's John Mueller confirmed that from an SEO point of view, linking to an HTTP URL, instead of an HTTPS URL is fine. Google won't penalize or downgrade your site if you link externally to a non-secure page.

Of course, from a user point of view link to the HTTPS version if possible and make sure your site and embeds are secure. But linking to sites that are not on HTTPS or just linking to the HTTP version and that site redirecting you to the HTTPS version is fine.

Here is John Mueller's tweet:

Back in 2015, Google even said it is not worth going back through all your external links and changing them from http to https.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Unusual Google Search Ranking Volatility, Ad Tech Monopoly Remedies, AI Contribution Publisher Payouts & More

Sep 18, 2026 - 8:01 am
Google

Google May Be More Successful In Blocking Scrapers & Tracking Tools

Sep 18, 2026 - 7:55 am
Google

Google Search Bar Results Page Testing AI Mode Button

Sep 18, 2026 - 7:51 am
Bing Search

Bing Also Asking To Verify You Are Human Before Showing Search Results

Sep 18, 2026 - 7:41 am
Google Ads

Google Ads Commerce Audience Sharing Help Document

Sep 18, 2026 - 7:31 am
Google Ads

Google Merchant Center API Now Supports Product Reviews

Sep 18, 2026 - 7:21 am
Previous Story: Google I/O Cancelled Over Coronavirus Caution