Google: It's Fine To Link To HTTP URLS For SEO

Mar 4, 2020 - 8:21 am 1 by

Google Secure Https

Google's John Mueller confirmed that from an SEO point of view, linking to an HTTP URL, instead of an HTTPS URL is fine. Google won't penalize or downgrade your site if you link externally to a non-secure page.

Of course, from a user point of view link to the HTTPS version if possible and make sure your site and embeds are secure. But linking to sites that are not on HTTPS or just linking to the HTTP version and that site redirecting you to the HTTPS version is fine.

Here is John Mueller's tweet:

Back in 2015, Google even said it is not worth going back through all your external links and changing them from http to https.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility This Weekend - Around July 18th

Jul 19, 2026 - 8:04 am
Search Forum Recap

Daily Search Forum Recap: July 17, 2026

Jul 17, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google 7/11 Update, Bing Penalties, Google Images, AI Overviews AI Images, Google Ads Updates, ChatGPT Ads Features & Apple Maps

Jul 17, 2026 - 8:01 am
Google Ads

Google Ads Making Broader Smart Bidding Updates? Google Says No.

Jul 17, 2026 - 7:51 am
Google Maps

Did Google Maps Turn Off OpenTable Reservations?

Jul 17, 2026 - 7:41 am
Google Search Engine Optimization

Google Renamed NotebookLM Useragent To Google-GeminiNotebook

Jul 17, 2026 - 7:31 am
 
Previous Story: Google I/O Cancelled Over Coronavirus Caution