Google Hotel Search Ads With Images

Jul 19, 2021 - 7:31 am 0 by
Filed Under Google Ads

Google Hotels

It looks like Google is now testing shows image extensions in the Google Hotel Ads. Lluc B. Penycate, who follows the hotel space carefully in Google, noticed this and said this is the "first time seeing images in Google Ads for hotel branded searches."

He posted numerous screenshots on Twitter, none of which I can replicate. Here is one of those screenshots (click to enlarge):

click for full size

One point he made out, which I agree is strange, is "the majority of photos I see in the ads are also the GMB featured image." Yes, if you look, the Google My Business featured photo is one is being used as the image ad extension. I wonder if that is automated or manually done by the business?

I did not see image extensions in the Google Marketing Live 2021 announcements around hotel ads. So maybe this is new?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Bing Search

Bing Local Pack With See More Button At Top

Jul 11, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: July 10, 2025

Jul 10, 2025 - 10:00 am
Previous Story: Google My Business Support Hours Of Operation Details