Google Home & Assistant Listings May Need Google Guaranteed Label

Apr 23, 2019 - 8:41 am 0 by
Filed Under Google Maps

Google Home Hub

You've seen the Google local services ads before, they have the Google Guarantee label on them. But when the Google Assistant started showing ads, people asked how does one not pay to show up in the local listings if you need the guarantee label but those come from local services ads.

These labels:

click for full size

To be clear, we knew Google can show these if you are listing in by HomeAdvisor and Porch. But Greg Sterling dug into this and reported on How to appear in local services listings in Google Assistant and Google Home.

In short, if you do not have a listing with HomeAdvisor or Porch and you aren't in Google local services ads, you can submit a request to be Google Guaranteed using this form. Greg said "in order to be Google Guaranteed, businesses must pass a background check and have their license and insurance details verified." Now, those that pay get this pretty quick, but I am not sure how long it takes for those who fill out that form. In fact, Greg, nor did I, ever hear of this form before.

This form is specifically for local services providers in the businesses of Appliance repair, Electrical, Garage door repair, Heating and air conditioning, House cleaning, House painting, Locksmithing and Plumbing.

So no - you don't technically need to pay to show up as a local service provider in the Google Assistant or Google Home - you can fill out that mysterious form.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Goes On Defensive On Its Search Quality & Forum Results Statements

Apr 15, 2024 - 7:51 am
Google Search Engine Optimization

Google Responds To The Verge Mocking Its Search Rankings For Best Printer

Apr 15, 2024 - 7:41 am
Google News

Google Threatens California: Tests Removing Links To Publishers & Pauses Investments

Apr 15, 2024 - 7:31 am
Google Search Engine Optimization

Google Crawl Budget Is Allocated By Hostname

Apr 15, 2024 - 7:21 am
Google AdSense

Google AdSense Publishers Reporting Huge RPM Earnings Drops

Apr 15, 2024 - 7:11 am
Google Updates

Weekend Google Core Ranking Volatility Taxing Site Owners

Apr 14, 2024 - 8:15 am
Previous Story: Google: Nofollow Link Attribute Is Working Fairly Well