Google Home & Assistant Listings May Need Google Guaranteed Label

Apr 23, 2019 - 8:41 am 0 by
Filed Under Google Maps

Google Home Hub

You've seen the Google local services ads before, they have the Google Guarantee label on them. But when the Google Assistant started showing ads, people asked how does one not pay to show up in the local listings if you need the guarantee label but those come from local services ads.

These labels:

click for full size

To be clear, we knew Google can show these if you are listing in by HomeAdvisor and Porch. But Greg Sterling dug into this and reported on How to appear in local services listings in Google Assistant and Google Home.

In short, if you do not have a listing with HomeAdvisor or Porch and you aren't in Google local services ads, you can submit a request to be Google Guaranteed using this form. Greg said "in order to be Google Guaranteed, businesses must pass a background check and have their license and insurance details verified." Now, those that pay get this pretty quick, but I am not sure how long it takes for those who fill out that form. In fact, Greg, nor did I, ever hear of this form before.

This form is specifically for local services providers in the businesses of Appliance repair, Electrical, Garage door repair, Heating and air conditioning, House cleaning, House painting, Locksmithing and Plumbing.

So no - you don't technically need to pay to show up as a local service provider in the Google Assistant or Google Home - you can fill out that mysterious form.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 24, 2024

Jul 24, 2024 - 10:00 am
Google Updates

Google Search Ranking Algorithm Volatility - July 23rd

Jul 24, 2024 - 7:51 am
Google Search Engine Optimization

SEO Poll: 54% Of SEOs Saw Positive Effects From Google Updates

Jul 24, 2024 - 7:41 am
Google Ads

New Google Local Service Ads Budget Options

Jul 24, 2024 - 7:31 am
Google News

Google Ad Revenue Up 11% - $64.62 Billion In Ad Revenue

Jul 24, 2024 - 7:21 am

Google Outlines Videos In Search Results

Jul 24, 2024 - 7:11 am
Previous Story: Google: Nofollow Link Attribute Is Working Fairly Well