Google: Not All Sites That Think They Were Hit By Helpful Content Issues Actually Were

Feb 14, 2024 - 7:51 am 6 by

Google Sky Falling Blocks

Danny Sullivan, the Google Search Liaison, wrote on X, "Another thing to keep in mind is that some of the sites I've looked into, where someone thinks they have a helpful content issue -- they're fine." Meaning, those sites may have seen competitors see a lift and jump up ahead of them but their traffic is down because of the competition ranking better, not because of any unhelpful content issues.

"They're ranking in the top results. There's no fundamental content issues. It's more that other things might have moved up even slightly," he added.

He wrote this a while ago over here as well, saying, "But I also think it's important to understand that your content might be great, not have any issues to correct, but it's just relatively speaking, perhaps it's slipped a bit down in the rankings." That was him addressing a specific case.

Here are those posts:

But of course, those seeing drastic ranking declines for many queries they ranked super well for over the years, assume you were hit by this helpful content update (if the timing of your decline was shortly after the helpful content update rolled out in September). If you just saw a competitor or two outrank you, then you probably were not hit by that update.

That being said, I think most of those complaining saw drastic and devastating declines from this helpful content update and are praying for the day to see their website content rank well again - sooner than later.

Forum discussion at X.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2024

Jul 18, 2024 - 10:00 am
Google Updates

Google Search Ranking Algorithm Volatility - July 18th

Jul 18, 2024 - 7:51 am

Google Tests AI Overviews In Workspace Accounts In The UK

Jul 18, 2024 - 7:41 am

Google Bolding Query In Search Box When Cursor Out Of Search Box

Jul 18, 2024 - 7:31 am
Google Search Engine Optimization

Google Merchant Center Next Coming To All Merchants

Jul 18, 2024 - 7:21 am
Google Search Engine Optimization

Google's Site Reputation Abuse Update Leads Gaming Affiliate To Reduce Financial Forecast

Jul 18, 2024 - 7:11 am
Previous Story: Google Ads Testing Spacing Now Coming To MCC Accounts