Where Google Doesn't Let You Use Its Generative AI Features

Mar 20, 2023 - 7:51 am 8 by
Filed Under Google

Google Police Ai

On March 14th, Google published its Generative AI prohibited use policy that states where you are not allowed to use its AI features to create content and information. This is not specific to search but as many of you can imagine, this might one day, bridge over to Google's webmaster guidelines (or search essentials).

I spotted this first via 9to5Google and then Glenn Gabe who posted about this on Twitter who said, "Google publishes its Generative AI ‘prohibited use policy’ and other terms. Including: "Misleading claims of expertise or capability made particularly in sensitive areas (e.g. health, finance, government services, or legal)."

Glenn is highlighting the use of generative AI being prohibited when you "generate and distribute content intended to misinform, misrepresent or mislead," including "sensitive areas (e.g. health, finance, government services, or legal)." Sounds like the YMYL categories? Sure.

Both Lily Ray and Marie Haynes went with that take:

But again, this is a policy specific to the Google Bard or Generative AI features and what you can't use it for.

Google Search has its own mechanisms to try not to show content in the search results that "misinform, misrepresent or mislead" in "sensitive areas" like "health, finance, government services, or legal." Even if that content is generated by AI or by humans.

And that is what Google's latest stance on using AI content for your site, it doesn't matter if AI or humans write it, it has to come out in a way that is helpful and useful to users.

Oh, the Generative AI prohibited use policy also prohibits you use it to:

  • Misrepresentation of the provenance of generated content by claiming content was created by a human, or represent generated content as original works, in order to deceive
  • Promoting or facilitating the generation or distribution of spam
  • Generating content for deceptive or fraudulent activities, scams, phishing, or malware.

And more...

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 15, 2025

Jul 15, 2025 - 10:00 am
Google Maps

Google Local Ranking Documentation Updated

Jul 15, 2025 - 7:51 am
Google Maps

Google Business Profiles Automatically Adding Social Media Links To Businesses

Jul 15, 2025 - 7:41 am
Google Search Engine Optimization

Google Search Console Analytics API New Metadata Incomplete Data Points

Jul 15, 2025 - 7:31 am
Google AdSense

Google AdSense PIN Verification Issues

Jul 15, 2025 - 7:21 am
Google Maps

Google Business Profiles Now Requests Text/WhatsApp Number During Setup

Jul 15, 2025 - 7:11 am
Previous Story: Google Clarifies Its 15MB Googlebot Limit Is For Each Individual Subresources