Google's Gary Illyes: Focus On Originality In 2025

Feb 6, 2025 - 7:31 am 10 by

Gary Illyes Seofomo

Gary Illyes from Google reportedly said at event the other day that it is important for us to focus on originality in the coming year. "Originality is something we're going to be focusing on this year. That's going to be important," is how he was quoted.

This was shared by Mark Williams-Cook on LinkedIn from a #seofomo panel in London run by Aleyda Solis.

Mark wrote:

#SEO tip: "Originality is something we're going to be focusing on this year. That's going to be important" is what Gary Illyes said, in what I thought felt like were some very ernest panel answers at Aleyda's hashtag#seofomo panel in London.

It's worth thinking about, especially for those of you using GenAI for content.

What do you think "originality" means?

The photo above is from the event that Mark posted on LinkedIn.

There is a nice conversation about what this line means in the comments section of the post.

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Dashboards Available In Google Analytics

Sep 11, 2026 - 12:32 pm
Search Forum Recap

Daily Search Forum Recap: September 11, 2026

Sep 11, 2026 - 10:00 am
Google Search Engine Optimization

Google Search Console Indexing Report Missing Old June Data

Sep 11, 2026 - 9:17 am
Search Video Recaps

Search News Buzz Video Recap: Google Degrades EU Search Quality, Losing Faith In Your Site, AI Mode Match Types & Google Maps Photo Scams

Sep 11, 2026 - 8:01 am
Google Ads

Google Shopping Ads X Days Left Attribute On Sponsored Ads

Sep 11, 2026 - 7:51 am
Google Ads

Google Ads Reporting Segments For Loyalty Program Members

Sep 11, 2026 - 7:41 am
Previous Story: Google: Don't Update Lastmod Date With Copyright Date Changes