Google's Gary Illyes: Focus On Originality In 2025

Feb 6, 2025 - 7:31 am 10 by

Gary Illyes Seofomo

Gary Illyes from Google reportedly said at event the other day that it is important for us to focus on originality in the coming year. "Originality is something we're going to be focusing on this year. That's going to be important," is how he was quoted.

This was shared by Mark Williams-Cook on LinkedIn from a #seofomo panel in London run by Aleyda Solis.

Mark wrote:

#SEO tip: "Originality is something we're going to be focusing on this year. That's going to be important" is what Gary Illyes said, in what I thought felt like were some very ernest panel answers at Aleyda's hashtag#seofomo panel in London.

It's worth thinking about, especially for those of you using GenAI for content.

What do you think "originality" means?

The photo above is from the event that Mark posted on LinkedIn.

There is a nice conversation about what this line means in the comments section of the post.

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 27, 2026

Feb 27, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Discover Core Update Done, Search Volatility, Search Serving Bug, AI Prompt Injection, Google Ads, Local & Bing

Feb 27, 2026 - 8:01 am
Google

Videos: Google Search On HTML & Google Ads On Search Experiences

Feb 27, 2026 - 7:51 am
Bing Ads

Microsoft Advertising Rolls Out Self-Service Negative Keyword Lists

Feb 27, 2026 - 7:41 am
Google Ads

Google Ads Text Guidelines Rolling Out To All In AI Max

Feb 27, 2026 - 7:31 am
Google

Google Tests Web Mentions In Retailer Store Pages

Feb 27, 2026 - 7:21 am
 
Previous Story: Google: Don't Update Lastmod Date With Copyright Date Changes