Google Calls Them Featured Snippets, Knowledge Cards & Live Results

Jun 9, 2015 • 8:26 am | comments (7) by | Filed Under Google Search Engine Optimization

hello my name is googleLast week we reported Gary Illyes from Google was on a mission to tell you what Google calls their updates and features internally - their real names.

Yesterday, Gary Illyes called out three internal names Google uses on Twitter, they include Featured Snippets, Knowledge Cards and Live Results.

What are they?

Featured Snippets: These are the Google Answers, where it shows an answer, sourced from a site, as a featured snippet at the top of the search results. Here is an example [who is god]:

Google Featured Snippets - click for full size

Knowledge Cards: These are knowledge answers, where Google sources the response from a data source they have. Such as [how old is obama]:

Google Knowledge Cards - click for full size

Live Results: These are like weather results, scores, anything that Google updates in real time from data providers. For example [warriors vs cavaliers score]:

Google Live Results - click for full size

I wonder what else Gary will tell us? Maybe the code name for the May 1st update? I bet it isn't that simple.

Forum discussion at Twitter.

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