Google Opens Trial Run Ads To Search Ads With App Streaming

Mar 15, 2016 - 7:59 am 1 by
Filed Under Google Ads

Mobile4 Google 1900px

Google announced new ad formats and targeting options yesterday. The biggest item was expanding trial run ads to search ads.

That means you can use app streaming feature for ads in search, where users can try an app for up to ten minutes before deciding if they want to buy it.

With Search Trial Run Ads, when a user searches for a game on Google, they can click ‘Try Now’ from within a search ad and try the app before installing it, similar to streaming apps from organic results. These ads will appear to smartphone users on WiFi, and the user can play for up to 10 minutes, then download the app in full if they choose.

Here is how it works:

Google Trial Run Ads

They released other features, but the app streaming one is the most interesting one of all of them.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 14, 2025

Feb 14, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Super Bowl Volatility, Reddit Blames Google, Search Is Faster & Reviews Bug Fix

Feb 14, 2025 - 8:01 am
Google Search Engine Optimization

Google Merchant Listing New Membership Loyalty Pricing Property

Feb 14, 2025 - 7:51 am
Google

Google Article Links To Product Snippet Overlays

Feb 14, 2025 - 7:41 am
Google Ads

Google Dropped Minimum Required Budget For Local Service Ads

Feb 14, 2025 - 7:31 am
Google Ads

Google Ads New Performance Max Search Themes Indicator

Feb 14, 2025 - 7:21 am
Previous Story: New: Google Analytics 360 Suite