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We've covered this user interface test numerous times but this morning, I received dozens of reports from people that they are seeing it. It is weird, I literally received over a dozen notices about this interface where Google is showing the favicon and black URL/breadcrumb at the top of the snippet in both mobile and desktop search results.
Here is what it looks like - you can click on it to enlarge:
Here are some of the people on Twitter who sent this to me:
@rustybrick This is Google for me this morning. pic.twitter.com/AmQO21oRQu
— De Bilbao pues | blog de viajes y Bilbao (@BilbaoPues1) August 23, 2019
Breadcrumbs only on desktop // above the title // german SERPs - seems to be a test, incognito chrome only @rustybrick btw, just googled "test" and this is somwhere on page 6 ;) pic.twitter.com/vCZdAeiFlp
— Andreas Becker 🔴⚪⚽ (@paintsNdesign) August 23, 2019
All the URLs are in breadcrumbs format when I searching any kind of query. Is there any update from Google? @rustybrick @JohnMu @GinnyMarvin @mattgsouthern @randfish pic.twitter.com/T2PGwoZt3T
— Sanjay Ratnottar (@SanjayRatnottar) August 23, 2019
Google once again update its SERP layout
— Haseeb Najam (@seoz87) August 23, 2019
1. showing favcions
2. URL above Title
3. Change AD color to black from Green
See attached image @rustybrick #Google #updates pic.twitter.com/5ibGZp89y2
Its showing now in desktop (chrome 76) too🙃 pic.twitter.com/pr6ROp7WX8
— Dhanaji Prajapati (@iamdhanaji) August 23, 2019
@rustybrick is it just me or is this some sort of botched testing? pic.twitter.com/kwAAx8E4p3
— Bastiir (@BastiirMatt) August 23, 2019
Forum discussion at Twitter.
