Google AdWords Green Ad Label Test Reaching More Users

Jun 15, 2016 - 7:04 am 4 by
Filed Under Google Ads

Cool Burst AdWords Google 1900px

Two months ago, we began reporting about the green AdWords ad label and how Google was testing it. Well, it seems Google has expanded that test. In the past 24 hours, I have received countless emails, tweets, messages and communications around people seeing more of the green ad labels.

I cannot even link to them, just search Twitter for [green adwords] to see some of those remarks.

Is Google about to push these green ad labels out to everyone? Has Google officially went from yellow ad labels to green?

Here are screen shots of the ad label colors.

We have the standard yellow:

Google AdWords Yellow Ad Label

The green ad label:

Google AdWords Green Ad Label

Here is a GIF of them flipping back and forth so you can see it a bit better:

Google AdWords Green - Yellow Ad Label

Forum discussion at Twitter.

UPDATE: Green ad labels are indeed rolling out to everyone. Google confirmed it:

We regularly test ways to improve the look and feel of our search results page. We’ve been experimenting with a green search ad label and have decided to roll it out based on positive feedback from users and advertisers. Our goal is to make our results page easy to use, and our labelling clear and prominent.


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