Google is expanding their dynamic remarketing ads to more verticals including hotels, flights, real estate, classifieds, jobs, auto, finance and education.
Remarketing allows you to show ads to people who have previously visited your website or used your mobile app. Dynamic remarketing takes this a step further, letting you show previous visitors ads that contain products and services they viewed on your site.
How does it work?
(1) Create a feed that includes all of your products or services, along with details about each item (unique ID, price, image, and more). These details are then pulled from your feed into your dynamic ads. You’ll upload your feed to the Business data section of your Shared library, unless you’re a retailer. If you’re a retailer, you’ll upload your product feed to the Google Merchant Center.
(2) Add the dynamic remarketing tag with custom parameters to all pages of your website. The tag adds your website visitors to remarketing lists and associates them with the unique IDs of the feed items they viewed. You’ll find your tag in the Audiences section of your Shared library.
(3) Dynamic ads use layouts in numerous sizes and formats for modern platforms, including HTML5 for mobile devices. You’ll create dynamic ads in the Ad gallery.
For help setting this up, go to this help page.
Forum discussion at Google+.
