Google Secure Search Going Global, So Is Not Provided

Mar 17, 2014 - 8:11 am 2 by
Filed Under Google

google sslA WebmasterWorld thread links to a story that says Google has recently begun defaulting to Google's secure, encrypted search worldwide.

Here is a statement from Niki Christoff, Google's Director of Corporate Communications:

The revelations of this past summer underscored our need to strengthen our networks. Among the many improvements we've made in recent months is to encrypt Google Search by default around the world. This builds on our work over the past few years to increase the number of our services that are encrypted by default and encourage the industry to adopt stronger security standards.

Honestly, I thought Google's secure search was default globally already based on my 93% not provided count. But I guess, it will soon be 100%.

Yes, as Google defaults all search to SSL, it will stripe out the referral query data and marketers will lose out as well. Most don't care if it goes global because most have already lost 90%+.

But we are eagerly awaiting what Google is going to announce with the upcoming not provided changes.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Tests Serving Search Ads With Restrictive Match Types In AI Mode

Sep 4, 2026 - 2:50 pm
Google

Google Job Search Not Showing New Jobs?

Sep 4, 2026 - 11:12 am
Search Forum Recap

Daily Search Forum Recap: September 4, 2026

Sep 4, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ad Tech Monopoly Won’t Be Broken Up, AI Mode Takes Over, Gemini Not Citing, AdSense Impression Changes & Bugs

Sep 4, 2026 - 8:01 am
Google Maps

New Google Business Profiles Submit A Business Photo For Verification

Sep 4, 2026 - 7:51 am
Google Ads

Google Expands Waze Ads Beyond The United States

Sep 4, 2026 - 7:41 am
Previous Story: Man With Google Glass, Looking At Smartphone While On Segway