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Google launched FAQ schema at Google I/O and we have learned that implementing can result in a drop in traffic. So what can you do to increase clicks? Maybe drop links, emojis and unicode in your schema so that they show up in the FAQ rich results in Google search.
There is now way this will last but Dave DiGregorio posted an example of this working for his personal site as a test - he posted these screen shots on Twitter. He posted it yesterday and as of this morning, when I am writing this, it still works.
Here are some of the screen shots he posted, but there are more examples if you try it yourself:
Emoji:
Links:
Unicode:
I doubt this will last long, Google has removed this stuff numerous times from its search results.
Forum discussion at Twitter.
