Google: Embedding YouTube Videos Doesn't Help With Search Rankings

Jul 7, 2017 - 7:38 am 7 by

Google Speed Youtube

John Mueller of Google had to say in a Google Webmaster Help thread that adding a YouTube video to your page will not make the page high quality by itself. Videos from YouTube on your pages won't give you a ranking boost or show Google that the page is higher quality.

John wrote "A YouTube video alone doesn't make a page high-quality :), but you can certainly use videos as a way of providing more information to users."

We did report that John said in the past that these videos can slow your page speed, which technically may have a negative impact on some ranking signals. But honestly, YouTube embeds are fast and won't slow you too much where it impacts your rankings in a negative way.

But at the same time, it won't directly give you a ranking boost.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 12, 2024

Jul 12, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips

Jul 12, 2024 - 8:01 am
Google Maps

Remove Thumbtack Book Links In Google Business Profiles

Jul 12, 2024 - 7:51 am
Google Search Engine Optimization

New: Google Search Console Let's You Add Your Shipping & Return Information

Jul 12, 2024 - 7:41 am
Google

Google Search Tests Autoplaying Video Thumbnails In Results?

Jul 12, 2024 - 7:31 am
Bing Search

Bing Search Tests Voting On Search Results

Jul 12, 2024 - 7:21 am
Previous Story: Google: Exact Match Domains Don't Get Magic Ranking Bonus