Google: Embedding YouTube Videos Doesn't Help With Search Rankings

Jul 7, 2017 - 7:38 am 7 by

Google Speed Youtube

John Mueller of Google had to say in a Google Webmaster Help thread that adding a YouTube video to your page will not make the page high quality by itself. Videos from YouTube on your pages won't give you a ranking boost or show Google that the page is higher quality.

John wrote "A YouTube video alone doesn't make a page high-quality :), but you can certainly use videos as a way of providing more information to users."

We did report that John said in the past that these videos can slow your page speed, which technically may have a negative impact on some ranking signals. But honestly, YouTube embeds are fast and won't slow you too much where it impacts your rankings in a negative way.

But at the same time, it won't directly give you a ranking boost.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Search Console Adds Weekly & Monthly Views Granular Data

Dec 9, 2025 - 4:58 am
Search Forum Recap

Daily Search Forum Recap: December 8, 2025

Dec 8, 2025 - 10:00 am
Google Search Engine Optimization

Google Search Console Insights Adds Social Channels

Dec 8, 2025 - 8:26 am
Google

Google AI Mode Tests Search Live (Voice) With Citation Cards

Dec 8, 2025 - 7:51 am
Google Updates

Google Search Ranking Volatility Heated Over This Past Weekend

Dec 8, 2025 - 7:41 am
SEO Copywriting

Business Insider To Use AI To Publish Quick News Stories

Dec 8, 2025 - 7:31 am
 
Previous Story: Google: Exact Match Domains Don't Get Magic Ranking Bonus