Google: Empty Pages Are Duplicate Content Issues

Jan 19, 2011 - 8:33 am 10 — by

I am sure you have run across a web page that returns nothingness in the past. Yes, a page with no content, no navigation, just a blank white page. This may be the result of a server issue, HTML issue or a security prevention method gone bad.

A Google Webmaster Help has one such webmaster who had this issue and it led to serious Google ranking consequences.

The issue is, I am a bit surprised by Google's JohnMu response. Instead of saying that because Google could not determine the content of the page, they decided to remove it. He said, Google sees multiple blank/empty HTML pages on the site and thus considers them to be duplicate to each other.

John said:

It looks like some of the pages from your site have been returning empty HTML pages with almost no content. In general, when this happens, we may assume that you're trying to return this content on purpose, and if it's identical with other content that we've found on your site, we might assume that they're duplicates. If you are not aware of this issue, it may make sense to check with your web-hosters to find out more -- perhaps it's a part of a "security" mechanism?

I would think Google wouldn't consider them duplicate, but rather throw them into a bucket of error pages and recrawl them on a schedule.

Maybe I am misunderstanding. But I felt the difference between an bad error page and a duplicate content issue with a blank HTML page was an interesting difference for SEOs to chew on.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Dataset Search Currently Not Returning Search Results

Oct 15, 2026 - 9:37 pm
Google

Google Updates Links In AI Mode & AI Overviews Again, Won't Show Click Data

Oct 15, 2026 - 12:00 pm
Search Forum Recap

Daily Search Forum Recap: October 15, 2026

Oct 15, 2026 - 10:00 am
Google

Universal Cart Launches In Google Search (U.S.)

Oct 15, 2026 - 9:40 am
Google Ads

Google Automotive Model Feeds On Search Ads (Vehicle Top Ads)

Oct 15, 2026 - 7:51 am
Google

Google Tests New Search Bar In Google App

Oct 15, 2026 - 7:41 am
Previous Story: Google's Oil Painting For Paul Cezanne's Birthday