Google: We Do Not Use GS1 Web Markup

Mar 5, 2018 - 7:26 am 0 by

Google Mountain

Several months ago, we covered how Google does not use GS1 markup for ranking in the search results. Today, Google's John Mueller clarified that Google currently does not use GS1 markup at all for any purpose in search, be it ranking, rich cards or any other purpose.

John said on Twitter "I'm not aware of us using that at the moment." If they did, they'd document he said, "in general, we'd document it if we supported it directly."

Should you add it? John Mueller said "putting more structure into your content can be useful regardless though." So it can't hurt to add more structured markup to your content from an SEO perspective but it won't necessarily benefit you today. Maybe tomorrow or maybe never but it can help in other ways.

Here are the tweets around this, so you have more context:

Update: Here is Dan Brickley's thoughts:

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality... - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 1, 2024

Mar 1, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

Mar 1, 2024 - 8:01 am

Google Court Document Says Search Quality Continues To Improve

Mar 1, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Documentation Added

Mar 1, 2024 - 7:41 am

Now You Can Opt Out Of Google Search Place Entities In Page Insights

Mar 1, 2024 - 7:31 am
Google Maps

Google Updates Business Profiles Customer Interactions Every Few Days

Mar 1, 2024 - 7:21 am
Previous Story: Google: There Is Always Risk Of Losing Rankings When Moving A Site