Google Again: Do Not Worry About Words Or Keywords In URLs

Dec 7, 2018 - 7:46 am 20 by

Google Seen

Google's John Mueller said it again, do not worry about words or keywords in the URLs. John responded to a recent question on Twitter saying "I wouldn't worry about keywords or words in a URL. In many cases, URLs aren't seen by users anyway."

It references that video from Matt Cutts back in 2009 where it says keywords play a small role in rankings, but really small.

In 2017, John Mueller said keywords in URLs are over rated and that it is a small ranking factor back in 2016.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Join Google's John Mueller In Zurich For A Webmaster Hangout