Google Again: Do Not Worry About Words Or Keywords In URLs

Dec 7, 2018 • 7:46 am | comments (20) by | Filed Under Google Search Engine Optimization

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Google's John Mueller said it again, do not worry about words or keywords in the URLs. John responded to a recent question on Twitter saying "I wouldn't worry about keywords or words in a URL. In many cases, URLs aren't seen by users anyway."

It references that video from Matt Cutts back in 2009 where it says keywords play a small role in rankings, but really small.

In 2017, John Mueller said keywords in URLs are over rated and that it is a small ranking factor back in 2016.

Forum discussion at Twitter.

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