Google Discussion Forum Structured Data Now Supports SocialMediaPosting Markup

Jun 5, 2024 - 7:11 am 0 by

Woman Selfie Club Google Logo

Google has updated its discussion forum structured data help documentation to clarify that SocialMediaPosting markup is also supported. Google did say that SocialMediaPosting should be used for sites that are more of a "generic social media platform," versus a discussion forum.

Google wrote, that they are now confirmed "that SocialMediaPosting markup is also supported and allow only image or video in comments without text."

Google added that they made this change to "more accurately reflect how the data ingestion for these features work and to remove noise in validation reports."

The updates to the document include these additions:

  • If your site is more like a generic social media platform, you can use SocialMediaPosting, which is the parent type of DiscussionForumPosting, with the same requirements.
  • A social media platform where users can post and reply to comments or media
  • While Google supports SocialMediaPosting markup, the requirements are the same and most websites (specifically forums) will find DiscussionForumPosting more appropriate. So in this section, we use DiscussionForumPosting in the descriptions.
  • The title of the post. If there isn't a separate title, don't duplicate or truncate the text into a headline. This is not recommended for a SocialMediaPosting.

Google also added this to the comments section of the required properties:

Comments Schema

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 25, 2025

Apr 25, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Earnings Report, Ranking Volatility, AI Overviews Harm Clicks, Search Ads Grow & More

Apr 25, 2025 - 8:01 am
Google Search Engine Optimization

Google: Image Streaming Is Not SEO Friendly

Apr 25, 2025 - 7:51 am
Google

Google Mobile Tests Search Snippet With Blue URL & URL / Site Name Switch

Apr 25, 2025 - 7:41 am
Bing Ads

Microsoft Advertising Suspends Client Connection Requests Temporarily

Apr 25, 2025 - 7:31 am
Google

Google Search Behind The Music Generative AI Section

Apr 25, 2025 - 7:21 am
Previous Story: Google Hong Kong 20th Year Birthday Decorations