Google: The Coverage Report Won't Get unavailable_after Meta Tag

Jan 3, 2022 - 7:11 am 0 by

Unavailable Tag

John Mueller of Google was asked if the Google Search Console coverage report can show the unavailable_after meta tag in that report. John said he doubts it because it is "too niche."

This was a question that came up on Twitter, here are those tweets:

Google first supported the unavailable after meta tag in 2007 and still supports it today. In fact, Google has recommended its use for out of stock products and other situations numerous times over the years.

The unavailable after meta tag will not show this page in search results after the specified date/time. The date/time must be specified in a widely adopted format including, but not limited to RFC 822, RFC 850, and ISO 8601. The directive is ignored if no valid date/time is specified. By default there is no expiration date for content.

Note, if you use it and you don't specify this directive, this page may be shown in search results indefinitely. Also Googlebot will decrease the crawl rate of the URL considerably after the specified date and time.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 15, 2025

Sep 15, 2025 - 10:00 am
Google Search Engine Optimization

Google Search Console Reporting Change Since 100 Results Broke

Sep 15, 2025 - 7:51 am
Bing Search

Bing Places Update Coming Soon: Navigation, Experience & More

Sep 15, 2025 - 7:41 am
Google Search Engine Optimization

PSA: Most Third Party Google Search Tracking Tools Are Broken

Sep 15, 2025 - 7:31 am
Search Engine Optimization

Structured Data Does Not Help With Visibility In AI Search

Sep 15, 2025 - 7:21 am
Google News

FTC Investigating Google Over Ad Pricing & Terms On Websites

Sep 15, 2025 - 7:11 am
 
Previous Story: Biking At The GooglePlex