Google: Core Updates & BERT Are Unrelated & Different

Dec 23, 2020 - 7:11 am 0 by

Google Core Update Bert

I was asked to find out if the Google Core updates and Google BERT are related at all, if they have anything to do with each other. I'll be honest, I was surprised by the question - I mean, there relation is they are both in Google Search. But BERT is focused on understanding language and core updates are about assessing quality in ranking.

So I decided to ping Danny Sullivan, the Public Liaison for Search at Google. I asked Danny "if the last core update has anything directly to do with BERT." Danny responded saying "No, it's not."

Here is the Q&A as posted on Twitter:

So no, BERT and Core Updates are not related. They are separate beasts in the big overall Google search beast.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 28, 2025

Apr 28, 2025 - 10:00 am
Google

Deposition: Google Used Search Signals & Data To Train Gemini AI Models

Apr 28, 2025 - 7:41 am
Bing Search

Bing Copilot Answer More Videos Section

Apr 28, 2025 - 7:31 am
Google

Google Tests New Shipping, Returns & Payment Section In Retail Knowledge Panel

Apr 28, 2025 - 7:21 am

Apple Updates Applebot Docs: Explaining Applebot-Extended vs Applebot

Apr 28, 2025 - 7:11 am
Google Search Engine Optimization

Google Search Console API Data Stuck On April 22

Apr 28, 2025 - 5:56 am
Previous Story: Creepy Wooden Door At Google Malaysia Office