Google: You May Want To Consolidate Pages That Show Indented In Google Search

Jun 8, 2023 - 7:41 am 11 by

Paper Consolidation Google Logo

Google's Gary Illyes said in an SEO office hours video that you may want to consider consolidating pages that end up in a host group in the Google search results.

Host groups are when Google shows two results from the same domain, one indented under the other.

Gary said, "It's a telltale that you have more than one page that can rank well for a certain query." "You might want to consolidate those two pages perhaps, if it's possible at all," he added.

This came up at the 11:02 mark into the video.

This is not really new, the host groups documentation also says that, it says "Consider if you want people going to one of these pages instead of the other, and setting that one as the canonical."

Here is the embed where Gary said this:

A host group is two or more consecutive text results from the same site that are grouped together because they are ranking for the same query, Google explained.

Here is what indented results/ host groups look like in the Google search results:

click for full size

There is some confusion on why Google would recommend this. I think, and I can be wrong, is that from a Google perspective, you have two pages that are trying to rank for the same thing, so consolidate them so one of those pages can potentially rank higher and the pages don't compete with each other. From an SEO point of view, you don't just have one listing but you have two listings in the search results, so your click-through rate will be higher.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 17, 2024

Jul 17, 2024 - 10:00 am
Google

Google Search Notes Finally To End

Jul 17, 2024 - 7:51 am
Google Search Engine Optimization

Google Knowledge Panels Tests Store Ratings Reviews

Jul 17, 2024 - 7:41 am
Google

Google Tests Renaming Short Videos To Quick Takes

Jul 17, 2024 - 7:31 am
Google Ads

Google Ads Changed Broad Match To Intent Match In Japan

Jul 17, 2024 - 7:21 am
Google Ads

Google Ads Query Refinements Under Ad Carousel

Jul 17, 2024 - 7:11 am
Previous Story: Google: Video Doesn't Have To Be First Element But Should Be In Your Face