Google On How To Handle Changing An Author's Names

Dec 7, 2021 - 7:11 am 1 by

Google Author Name Change

Sometimes people change their names, for legal reasons, maybe when they get married, maybe they go from a pseudonym to using their real name. What do you do if you change your name or your author on your web site changes their name - how will Google handle it from an SEO perspective?

John Mueller of Google was asked that on Twitter by Michael, the question was "what happens If the writer of a blog has been using a pseudonym for years but now wants to use his/her real name in the author section? Will this send a negative signal to the algorithm due to the change?"

John Mueller of Google responded that there is not much to do then just change the name across your website, and other websites that person has published. Be consistent, make the name change on all sites and Google probably will pick up on the change. John said "For most cases, there's probably not much to do other than change the name (eg, if it's all on your website). For bigger cases, including legal name changes (eg, scientific literature, content/references across the web), I'd try to make things as consistent as possible."

Here are those tweets:

I don't believe I've ever seen an SEO case study on this happening before.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles


Google Discover Feed Not Loading For Some Searchers

May 29, 2024 - 7:51 am
Google Maps

Google Business Profile Call History & Chat Going Away

May 29, 2024 - 7:41 am
Google Search Engine Optimization

Google Search Working To Surface Site When Site Name Is Referenced In Query

May 29, 2024 - 7:31 am

Two Conflicting Google AI Overview CTR Studies

May 29, 2024 - 7:21 am
Google Maps

Google Business Profiles Shows Product Rejection Details

May 29, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: May 28, 2024

May 28, 2024 - 10:00 am
Previous Story: Down The Google Escalator