Google: We Use ccTLD & Google Search Console Setting For Geotargeting

Jul 10, 2017 - 7:42 am 8 by

Map2 Google 1200px

Back in the old days, Google used the location of the server and ccTLD to figure out if your site should be ranked in a specific localized version of Google. So if you had a .fr and your server was based in France, that was a strong signal you should rank more in Google France over Google.com US. In fact, Matt Cutts said a few years ago that even if you have a ccTLD your IP should be in that country as well.

That being said, over the years with cloud based servers (yes, you can host in specific regions) Google has become to rely more on the ccTLD and Google Search Console setting. John Mueller of Google said on Twitter that "for geotargeting we use mostly the ccTLD or search console setting," adding "place the server where it works best for you." Your server can be anywhere, he implied.

We have covered the topic dozens and dozens of times over the past decade or so, so it is interesting to see how the answer slightly changes over those years.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 21, 2024

May 21, 2024 - 10:00 am
Google Search Engine Optimization

PSA: Site Reputation Abuse Policy Also Applies To Google Discover

May 21, 2024 - 7:51 am
Google

Google's Sundar Pichai On AI Overviews Killing Web, Smaller Publishers & Search Console Data

May 21, 2024 - 7:41 am
Google

Google Adds Visuals To About Source Knowledge Panels

May 21, 2024 - 7:31 am
Google

Google AI Overviews Colors Do Not Indicate Confidence Of Response

May 21, 2024 - 7:21 am
Google

Google Rolling Out More Graphical & Richer Search Results

May 21, 2024 - 7:11 am
Previous Story: Google Restaurant Local Panel Gets A Tab For Menu