Google's Matt Cutts: Ideally ccTLDs Should Have IP In Country

Dec 19, 2013 - 8:09 am 5 by

Google's Matt CuttsThis is probably a topic we've covered a dozen times here but it is always nice to have an official video from Matt Cutts on the topic.

Matt said, in an "ideal world" it would be "wonderful" for each ccTLD to have an IP address based in the country of the ccTLD. But Google knows it is expensive and can be confusing to set up and thus says it is not necessary. Google uses the ccTLD component as a "strong indicator" for geo-targeting the domain name and web site. And of course, you can set the geo-target in Webmaster Tools as well.

Here is the video:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google December 2025 Core Update Volatility On Saturday - December 20

Dec 21, 2025 - 8:42 am
Google

Google Sued SerpApi Over Scraping Search Results

Dec 19, 2025 - 3:50 pm
Search Forum Recap

Daily Search Forum Recap: December 19, 2025

Dec 19, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Status, Gemini 3 Flash In AI Mode, Optimizing For AI Search & Bug Fixes Galore

Dec 19, 2025 - 8:01 am
Google

Google Product Reviews Bug On Product Detail Pages

Dec 19, 2025 - 7:51 am
Google

Google Search Testing New Sports Features

Dec 19, 2025 - 7:41 am
 
Previous Story: Google Bus Stop = GBUS STOP