Google: Category Or Topic Name In URL Slug Is Not Important For SEO

Dec 10, 2021 - 7:31 am 7 by

Zero

Google's John Mueller said putting the category name or topic name in your URL slug has zero impact on your rankings. I am not 100% sure if he really meant ZERO but he used a GIF that says ZERO.

Here is the set of tweets on Twitter so you can see it yourself:

I mean, Google did say both in 2021 and 2020 that keywords in URLs have a minimal impact - not zero impact - after the page is indexed. But I guess it is close to zero?

The question here was "How important it is to have a Category/Topic in the URL slug?" Just said ZERO.

Update: New tweet on this topic from John:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Massive Volatility Reported - Google Search Ranking Algorithm Update?

Feb 24, 2024 - 7:43 pm
Search Forum Recap

Daily Search Forum Recap: February 23, 2024

Feb 23, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content System, Reddit’s Google Deal, Product Variant Schema, Google Ads, Bing Search & Search Volume Predictions

Feb 23, 2024 - 8:01 am
Google Ads

Google Ad Strength For PMAX To Weigh Assets Quantity & Variety More As AI Expands

Feb 23, 2024 - 7:51 am
Google Search Engine Optimization

Google: You Decide What Old Content Is Helpful Or Not

Feb 23, 2024 - 7:41 am
Google

No Joke: Google Is Paying Reddit For More Content, More Often

Feb 23, 2024 - 7:31 am
Previous Story: Alexa.com Going Away - Old Tool SEOs Used To Predict Google Rankings