Google: Category Or Topic Name In URL Slug Is Not Important For SEO

Dec 10, 2021 • 7:31 am | comments (7) by | Filed Under Google Search Engine Optimization


Google's John Mueller said putting the category name or topic name in your URL slug has zero impact on your rankings. I am not 100% sure if he really meant ZERO but he used a GIF that says ZERO.

Here is the set of tweets on Twitter so you can see it yourself:

I mean, Google did say both in 2021 and 2020 that keywords in URLs have a minimal impact - not zero impact - after the page is indexed. But I guess it is close to zero?

The question here was "How important it is to have a Category/Topic in the URL slug?" Just said ZERO.

Update: New tweet on this topic from John:

Forum discussion at Twitter.

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