Google: Category Or Topic Name In URL Slug Is Not Important For SEO

Dec 10, 2021 - 7:31 am 7 by


Google's John Mueller said putting the category name or topic name in your URL slug has zero impact on your rankings. I am not 100% sure if he really meant ZERO but he used a GIF that says ZERO.

Here is the set of tweets on Twitter so you can see it yourself:

I mean, Google did say both in 2021 and 2020 that keywords in URLs have a minimal impact - not zero impact - after the page is indexed. But I guess it is close to zero?

The question here was "How important it is to have a Category/Topic in the URL slug?" Just said ZERO.

Update: New tweet on this topic from John:

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Massive Volatility Reported - Google Search Ranking Algorithm Update?

Feb 24, 2024 - 7:43 pm
Search Forum Recap

Daily Search Forum Recap: February 23, 2024

Feb 23, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content System, Reddit’s Google Deal, Product Variant Schema, Google Ads, Bing Search & Search Volume Predictions

Feb 23, 2024 - 8:01 am
Google Ads

Google Ad Strength For PMAX To Weigh Assets Quantity & Variety More As AI Expands

Feb 23, 2024 - 7:51 am
Google Search Engine Optimization

Google: You Decide What Old Content Is Helpful Or Not

Feb 23, 2024 - 7:41 am

No Joke: Google Is Paying Reddit For More Content, More Often

Feb 23, 2024 - 7:31 am
Previous Story: Going Away - Old Tool SEOs Used To Predict Google Rankings